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Paid Advertising (Pay-Per-Click) |
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There are hundreds of Pay Per Click Search
Engines you can buy traffic from. As this
number increases, it becomes more difficult
to determine which ones are worth your time
using.
We can Help!
Google and Yahoo sell sponsored
listings that appear above and to the right-hand side of
its regular search results, these listings are called Google AdWords or
for Yahoo! Yahoo
Search Marketing .
Paid search programs allow site
owners to "bid" on the terms they wish to appear for.
You agree to pay a certain amount each time someone
clicks on your listing. This is why sponsored listings
are referred to as "pay-per-click" (PPC) or
"cost-per-click" (CPC) advertising.
Our team of professionals are
trained in Google Adwords and Yahoo Panama and many
other media buying platforms. Here is what we
do.
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Keyword Identification |
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Keyword research is the process of
determining what keywords are used in the
Search Engines by potential customers and
visitors. Solid Rankings utilizes the most
advanced keyword discovery software in
conjunction with your feedback to help
identify your targeted audience. Our goal is
to construct a comprehensive keyword list
which determines which keywords are most
valuable to your target audience. Keyword
research is a vital first step for
successful search engine marketing
campaigns. Contact
us today for free consultation!
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Ad Creative |
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When developing a Pay Per Click campaign,
you need to improve your company's profile
by presenting potential costumers a reason
to click on your ad, browse through your
site and turn them into buyers. To
accomplish these things, you must have
strong, creative ad copy. There is a small
amount of text associated with Paid Search
ads. Our team is specialized in writing the
most effective ads. This is an important
feature of paid search ads and can impact
performance of the campaign. We will ensure
that your ads "engage" with the end user.
Contact us today for
free consultation!
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Landing Pages |
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Solid Rankings will implemented strategic
landing pages for specific campaigns, ad
groups, and keywords in order to receive a
higher Click-Through-Rate (CTR) and better
conversions. It is recommended to create a
unique landing page for each ad group in
order to serve the campaign objectives.
Contact us today
for free consultation!
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Ad Testing |
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Solid Rankings utilizes the most innovative
system to test various ad revisions in order
to select the most effective ad with the
highest CTR (Click-Through-Rate). We test
specific ads over a period of time (Called
A-B ad testing) in order to observe which ad
performs the best.
Contact us today for free consultation!
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Initial Bid Strategy |
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Solid Rankings will construct a unique
bidding strategy so marketing budget does
not go to waste. Through proprietary
software, we determine the value of each
keyword so that you will not over pay for
any keywords.
Contact us today for free consultation!
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Bid Tracking |
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Unless you're monitoring your accounts many
times a day, you cannot optimize your bid
prices adequately. Solid Rankings provides a
Pay Per Click (PPC) Bid Management service
to all the major PPC Search Engines,
including Google AdWords and Yahoo Search
Marketing. The software monitor bid activity
and updates bids, optimizes return on ad
spending based on the maximum cost per
conversion and conversion value you select.
Contact us today for
free consultation!
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Conversion Tracking |
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Obtaining a good Return on Investment (ROI)
for your online campaigns is an important
factor in evaluating the effectiveness of
your Pay-Per-Click campaign. Solid Rankings
will implement tracking conversion method in
order to track conversion on a keyword
level. Contact us
today for free consultation!
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Web Analytics Analysis |
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Solid Rankings will analyze your site
analytics log to determine how the PPC
(Pay-Per-Click) account is performing
relatively to your other sources of traffic.
Contact us today
for free consultation!
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Localized Targeting |
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Now you can list your business in Google
Local Search as well as Yahoo Local Search!
Local listings will enable your company
listing to appear to users searching for
services or products within a specific
geographical location.
Contact us today
for free consultation!
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Reporting and Analysis |
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Having the data from your paid advertising
campaign means you will be able to
accurately predict and analyze the amount of
visitors and conversions expected and their
associated cost. This report will allow you
to react to campaigns and optimize for
better results. Solid Rankings is committed
to our clients and delivers ongoing Paid
Advertising reports and analysis. Our
graphic and textual Pay-Per-Click (PPC)
reports are easy to understand by all of our
clients.
Contact us today
for free consultation!
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