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Paid Advertising
Paid Search marketing represents a tremendous opportunity for your business. Capturing placement on specific terms will drive large amounts of qualified traffic to the site. What’s great about paid advertising is that you are in control of the message to your audience, demographics, scheduling, daily budget and much more.
Solid Rankings maintains a team of Google Adwords and Microsoft Adcenter professionals that will engage in the following tasks:
Campaign Setup & Hierarchy
Launching an effective PPC campaign can very time consuming, but it’s very important to start on the right foot. Find out how your paid advertising campaign can be setup right from the start.
Keyword Discovery
Keyword discovery is your first step to a successful paid advertising campaign. Keyword discovery is the process of determining which keywords and keyword phrases are used in the Search Engines by potential customers and visitors.
Match Type
Should you use exact match? Phrase match? Broad match? How about excluding keywords like “free” and “fake” from your paid advertising campaign? Find out how.
Network and Devices
Which network should my ad appear? Search and search partners? Content network? Placements? Banner ads? On just computers? How about iPhones? Find out more about approaching the right network and devices strategy.
Campaign Ad Scheduling
In some cases, you may want to utilize your limited budget the right way. Ad scheduling can help your business stay within budget and produce even greater results.
Ad Creative
Advertising space with Google Adwords and Microsoft Adcenter for Bing is very limited. Learn how you can utilize the space provided to you more efficiently.
Landing Pages
Ensure your landing pages are extremely targeted to the keywords you are bidding for. Learn how you can change various calls to action and present your visitors with what they are looking for.
Bid Strategies
It’s really easy to over spend and run out of budget with a blink of an eye. Learn how you can manage your campaign with the right bid strategy.
Campaign Extensions
Google Adwords provides a lot of great features you may not be aware of. Learn how new features can make your ad stand out of the crowd.
Campaign Tracking
Track your campaign by installing unique conversion codes on each actionable thank you page.
PPC for Local Businesses
Learn how you can target only a specific area within your community.