Launching an effective PPC campaign can very time consuming, but it’s very important to start on the right foot. We have seen hundreds of campaigns over the years and we can assure you most of them were not built correctly from the ground up.
Here are a few tips to help you set your campaign correctly from the get go.
Campaign -> Ad Groups (Category) -> Relevant Keywords for each Ad Group -> Relevant ads for each Ad Group -> Relevant landing page for each Ad Group
Why do we do it this way? This is the best way for you to stay organize while launching an effective campaign. Many people dump a lot of keywords into an ad group and expect to get results. If the landing page is not relevant to the ad, and the ad is not relevant to the keywords, your campaign will not maximize to its full capacity. It will be very difficult of you to understand what works and what doesn’t.
Want more? Call us today to guide you through an effective way to launch a PPC campaign.