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Home » Paid Advertising » Match Type

Match Type

Should you use exact match? Phrase match? Broad match? It all depends on your marketing objectives. Do you want your ad to show for broad terms or maybe your marketing budget allows you to be a little more conservative? For a more conservative PPC campaign you should look into exact match type. Your ad will only appear to users searching for the exact keywords.

Here are the definitions for each Google Adwords match type:

• Broad match: keyword
  Allows your ad to show for searches on similar phrases and relevant variations.
• Phrase match: “keyword”
  Allows your ad to show for searches that match the exact phrase.
• Exact match: [keyword]
  Allows your ad to show for searches that match the exact phrase exclusively.

Not sure how to set this up? Contact us today. We’ll walk you through it.