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Search Engine Optimization Tips

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Search Engine Optimization

In a world of media fragmentation, companies have found themselves having to become more unique in the ways they attempt to reach new customers. Search Engines are the primary starting points from which many consumers find content and relevant information online. Many companies worldwide have already recognized that they must grow their exposure online to increase revenue.

Natural Search, which is responsible for roughly 70% of overall search traffic, can be an important source of new users. There are significant improvements that can be made to your site that would enable a business online to capture a larger percentage of the total searches performed within a specific industry. Natural search is typically extremely cost-effective.

Solid Rankings offers the most comprehensive search engine optimization (SEO) packages available. Strategy is at our core and our aim is to partner with you in order to achieve your business objectives through successful SEO.

Technical Site Audit

Solid Rankings research shows that a detailed technical analysis of your site architecture can address serious issues. Solid Rankings will analyze your entire website for structural strengths and weaknesses from a Search Engine Optimization perspective. From broken links to bad HTML coding, our state of the art Search Engine Audit Tools (SEAT) will detect every bug and issue on your site.

Competitor Analysis

Have you ever wondered why your competitors appear above your site on the Search Engine Result Page (SERP)? Solid Rankings' competitor analysis report is a very effective method to online marketing strategy in order to discover why your competitors have a stronger online presence than you. Solid Rankings utilizes proprietary tools in order to uncover what Search Engine Optimization (SEO) elements your competitors are utilizing on their site and what elements your site is lacking.

Keyword Research

Keyword research is the process of determining what keywords are used in Search Engines by potential customers and visitors. Solid Rankings utilizes the most advanced keyword discovery software in conjunction with your feedback to help identify your targeted audience. Our goal is to construct a comprehensive keyword list which determines which keywords are most valuable to your target audience. Keyword research is a vital first step for successful search engine marketing campaigns.

Page Plan & Optimization Delivery

Upon completion of our keyword research process, we move to map those keywords to selected content and pages. Solid Rankings presents a detailed implementation guide highlighting changes to the pages identified in the Page Plan. Solid Rankings delivers specific On-Page optimization which include the following recommendations to: the title tags, meta description, meta keywords, alt tags, image naming convention, URL naming convention, navigation architecture, headings, internal linking, and ongoing marketing strategies.

Quality Directory Submissions

Solid Rankings offers hand-submissions to leading directories worldwide. Our directory submission list has over 500 search engine friendly directories. With a new directory being released every day it is apparent we must focus on the highest quality ones. Our list consists of directories we feel will help drive the most traffic to your site by search engines and direct traffic.

Link Campaign

Link campaign is a very important aspect in the overall Search Engine Marketing (SEM) strategy. Google and other major search engines use link popularity as one of the most important factors in ranking web sites. Gaining links from high ranking web sites that point to your site can increase your website rankings in the Search Engines tremendously. The more links pointing to your website from relevant sources the better your rankings will be in the Search Engines. Solid Rankings only gather links from authoritative sites with Google PageRank 2 or higher. You can rest assured that your link building campaign will get your site higher rankings.

Press Releases & Article Submission

Solid Rankings retains a team of professional copy writers trained specifically to write search engine content. This service includes writing press releases and articles and submitting them to major E-zines and press releases websites. These press releases and articles are distributed over a wide network of websites to help your site get more traffic and higher rankings with the Search Engines for targeted keywords. In addition, a site that reprints your articles and press releases will leave the page intact. The result is a one-way, permanent link from a contextually relevant page that provides targeted traffic and benefits for Search Engine Optimization (SEO).

Content Writing and Recommendations

For search engines, content is the text that it can read - this includes the majority of text on a standard web page, but does not include any images or animations. When the Search Engines determine the relevancy of a web page to a given search term (or keyword), it will look for occurrences of the search term within the page content. The more occurrences of the term, the more relevant the page is to the term. If a web page has little or no content, it is assumed by the search engine that the page is not relevant to anything. The bottom line is that a page with keyword-rich content will rank better than a page without. A simple solution to this problem would be to write a keyword-rich content. Solid Rankings content team is trained to write keyword-rich content utilizing the latest Search Engines technology and innovative solutions.

Local Listing

Millions of people search Google and Yahoo Maps every day. A listing on Google and Yahoo Maps makes it easier for users to find your local business. Solid Rankings will create your listing on Google Local Business Center and Yahoo Local. When potential customers search their maps for local information, they'll find your business fast. Local listing will include: your business address, hours of operation, contact information and even coupons to print out and bring to your shop.

Twitter Marketing

Twitter is one of the most popular social networking applications on the Internet and its popularity continues to grow stronger each day.

Twitter allows you to instantly get the word out about your product, service, project, or idea. But to use Twitter promotion, you have to be the sort of Twitterer that people will choose to follow, as only your followers will ever see your tweets (posts).

Solid Rankings specializes in Twitter marketing and will get your message out so you can gain more traffic and more exposure through social media.

Reporting and Analysis

Solid Rankings is committed to our clients and delivers ongoing Search Engine Optimization (SEO) reports and analysis in relation to your search engine ranking. Our graphic and textual SEO reports are easy to understand by all of our clients.

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