"Define your target audience from the get-go. Find the best keyword phrase to your entire SEO process."
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  • Keyword Research

    Keyword research is one of the most crucial steps you can take in creating an SEO strategy that works! Why? Let’s think about it together – If you knew what people are searching for on Google.com and Bing.com, would it make it easier or harder for you to optimize your website? Easier!

    It’s not enough to speculate what people are searching for. There are many tools out there that can help you understand your target audience and what they are looking for exactly.For instance: let’s say you fish tanks, wouldn’t you like to know if people are search for other keywords such as ” 10 gallon fish tank” or ” 100 gallon fish tank”? Of course you would. What about ” fish tank accessories” or even ” fish tank supplies”? These keywords or keyword phrases may very well be a part of your target audience and an effort to establish connection between:

    The User -> Search Engines -> Your Website

    Start by performing a keyword research that will cater your target audience. There are various free keyword research tools that can help you identify exactly your target audience. Build your comprehensive keyword research with categories and keywords associated with their relevant categories.

    Here is an example of a keyword research we build for clients here at SolidRankings:

    perform a keyword research

    Do you need help building a comprehensive keyword research in order to identify your target audience? Contact one of our SEO experts today.